WHAT IS USER EXPERIENCE DESIGN?

 

User Experience Design (also referred to as UXD or UED) is the process of 

increasing customer satisfaction and loyalty by focusing on the ease of use

as well as improving the overall pleasure in the interaction between

the customer and the product.  This implies that regardless of

its medium, UX Design encompasses any and all interactions

between a potential or active customer and a company.

As a design process it could be applied to anything cars, software

as service, web development and so on. Despite

being a design term, its use since inception has been almost

entirely within the online or digital industry, possibly due to these industries

 gaining momentum simultaneously at the time of the term's use.

The responsibilities of Hollywood Studios Online's UX Designer are targeted

at the development of online products, but the process

can be applied to anything:

Strategy and Content
Competitor Analysis
Customer Analysis
Product Structure and Strategy
Content Development

Wireframing and Prototyping
Wireframing
Prototyping
Testing and Iteration
Development Planning

Execution and Analytics
Coordination with UI Designer(s)
Coordination with Web Developer(s)
Tracking Goals and Integration
Analysis and Iteration

So part marketer, part designer, part project manager the UX role is complex,

challenging and multifaceted.

Ultimately the aim is to connect a company's business goals to user's needs

through a process of testing and refinement that satisfies both parties.

Call 1.877.509.0707 to learn more.

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